Data protection

Data protection



Automatic data storage
When you visit websites these days, certain information is created and stored automatically, including this website.
When you visit our website as you are now, our web server (computer on which this website is stored) automatically saves data such as

  • the address (URL) of the website accessed
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the hostname and IP address of the device from which it is accessed
  • Date and Time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted.


We do not pass on this data, but we cannot rule out that this data will be viewed if illegal behavior occurs. Cookies
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy. What exactly are cookies?

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies. One thing cannot be denied: Cookies are really useful little helpers.

Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified. Cookies store certain user data about you, such as language or personal page settings.
When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual default settings. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file. There are both first-party cookies and third-party cookies.

First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually because each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malicious” things. Cookies also cannot access information on your PC. For example, cookie data might look like this:

  • Name: _ga
  • Expiry time: 2 years
  • Use: Differentiation of website visitors
  • Example value: GA1.2.1326744211.152311182994

A browser should support the following minimum sizes:

  • A cookie should contain at least 4096 bytes
  • At least 50 cookies should be able to be stored per domain
  • A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies. There are 4 types of cookies:

  • Strictly necessary cookies: These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes their browser window.
  • Functional cookies: These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website on different browsers.
  • Targeting cookies: These cookies ensure better user experience. For example, entered locations, font sizes or form data are saved.
  • Advertising cookies: These cookies are also called targeting cookies. They serve to provide the user with individually tailored advertising. This can be very practical, but also very annoying.

Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow.

And of course this decision is also saved in a cookie. How can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies. If you would like to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can do this in your browser settings:

  • Chrome: Delete, enable and manage cookies in Chrome
  • Safari: Manage cookies and site data with Safari
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: Deleting and managing cookies
  • Microsoft Edge: Deleting and managing cookies


If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set.

This means you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari. What about my data protection?

The so-called “Cookie Guidelines” have existed since 2009. This states that the storage of cookies requires the consent of the website visitor (i.e. you). However, there are still very different reactions to these guidelines within the EU countries. In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG). If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.


Storage of personal data
Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information when submitting a form or comments in the blog, will be stored by us together with the time and The IP address is only used for the specified purpose, stored securely and not passed on to third parties.

We therefore only use your personal data to communicate with those visitors who expressly request contact and to process the services and products offered on this website.

We will not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of unlawful behavior. If you send us personal data by email - away from this website - we cannot guarantee the secure transmission or protection of your data.

We recommend that you never send confidential data unencrypted via email. According to Article 6 Paragraph 1 a of the GDPR (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered.
You can revoke this consent at any time - an informal email is sufficient; you will find our contact details in the legal notice. Rights according to the General Data Protection Regulation

According to the provisions of the GDPR, you are generally entitled to the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).


Evaluation of visitor behavior
In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website.

The data collected is usually evaluated anonymously and we cannot identify you personally from your behavior on this website. You can find out more about the options for objecting to this evaluation of visit data in the following data protection declaration. TLS encryption with https
We use https to transmit data securely on the Internet (data protection through technical design Article 25 paragraph 1 GDPR).

By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol at the top left of the browser and the use of the https scheme (instead of http) as part of our internet address. Embedded social media elements Data protection declaration
We embed elements from social media services on our website to display images, videos and texts.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there.
We do not have access to this data. The following links take you to the pages of the respective social media services where it is explained how they handle your data:

  • Instagram Privacy Policy: https://help.instagram.com/519522125107875
  • The Google privacy policy applies to YouTube: https://policies.google.com/privacy?hl=de
  • Facebook data policy: https://www.facebook.com/about/privacy
  • Twitter privacy policy: https://twitter.com/de/privacy

Google Maps data protection declaration
We use Google Maps from Google Inc. on our website. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this. What is Google Maps?
Google Maps is an Internet mapping service from Google.
Google Maps lets you find exact locations of cities, attractions, accommodations or businesses online using a PC, tablet or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible. Why do we use Google Maps on our website?

All our efforts on this site aim to offer you a useful and meaningful time on our website.

By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our headquarters are. The directions always show you the best or fastest way to get to us. You can get directions for routes by car, public transport, walking or cycling. For us, providing Google Maps is part of our customer service. What data does Google Maps store?
In order for Google Maps to fully offer its service, the company must record and store data from you.
This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered is also saved. However, this data storage happens on the Google Maps websites. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its services and to provide you with individual, personalized advertising. The following cookie is set in your browser due to the integration of Google Maps:
Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311182994-5
Purpose: NID is used by Google to adapt advertisements to your Google search.
With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This means you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes. Expiry date: after 6 months

Note: We cannot guarantee the completeness of the stored data.

Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated. How long and where is the data stored?
Google servers are located in data centers around the world.
However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de Google distributes the data on various data carriers.
This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has specific emergency programs. For example, if there are problems with Google's hardware or a natural disaster shuts down the servers, the data will almost certainly remain protected. Google stores some data for a set period of time.

For other data, Google only offers the option of deleting it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months. How can I delete my data or prevent data storage?
With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your choice, and then deleted.
You can also manually delete this data from your history at any time using your Google account. If you want to completely prevent your location tracking, you must pause the “Web and app activity” section in your Google Account. Click “Data and Personalization” and then click the “Activity Settings” option. Here you can turn the activities on or off. You can also deactivate, delete or manage individual cookies in your browser.
Depending on which browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:

  • Chrome: Delete, enable and manage cookies in Chrome
  • Safari: Manage cookies and site data with Safari
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: Deleting and managing cookies
  • Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set.
This means you can decide for each individual cookie whether you allow it or not. Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data.

More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you would like to find out more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de. Google Fonts data protection declaration
We use Google Fonts on our website.

These are the “Google Fonts” from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. You do not need to register or provide a password to use Google fonts.

Furthermore, no cookies are stored in your browser. The files (CSS, fonts/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you do not need to worry that your Google Account information will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what data storage looks like. What are Google Fonts?
Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google makes available to its users free of charge.
Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License.

Both are free software licenses. Why do we use Google Fonts on our website?
With Google Fonts we can use fonts on our own website, but we don't have to upload them to our own server.

Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a big advantage, especially for use with mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible. What data does Google store?
When you visit our website, the fonts are downloaded via a Google server.
Through this external call, data is transmitted to the Google servers. This is how Google also recognizes that you or your IP address visit our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector. Google Fonts stores CSS and font requests securely on Google and is therefore protected.
By collecting usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data. However, it should also be remembered that with every Google Font request, information such as language settings, IP address, browser version, browser screen resolution and browser name are automatically transmitted to the Google servers.

Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google. How long and where is the data stored?
Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU.

This allows us to use the fonts using a Google stylesheet. A style sheet is a format template that you can use to quickly and easily change the design or font of a website, for example. The font files are stored by Google for one year.

Google's goal is to fundamentally improve the loading time of websites. When millions of websites reference the same fonts, they are cached after the first visit and immediately appear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design. How can I delete my data or prevent data storage?
The data that Google stores for a day or a year cannot simply be deleted.
The data is automatically transmitted to Google when the page is accessed. In order to delete this data early, you must contact Google Support at https://support.google.com/?hl=de&tid=311182994. In this case, you can only prevent data storage if you do not visit our site. Unlike other web fonts, Google allows us unlimited access to all fonts.
So we have unlimited access to a sea of ​​fonts and get the best for our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311182994. Although Google addresses data protection-related matters there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google. You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google Analytics Data Protection Declaration
We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For Europe, the company is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) for all Google services responsible.

Google Analytics collects data about your actions on our website. For example, if you click on a link, this action will be saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is stored and how you can prevent this. What is Google Analytics?
Google Analytics is a tracking tool that is used to analyze traffic on our website.

In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there. Google processes the data and we receive reports about your user behavior. These may include, among others, the following reports:

  • Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
  • Display Reports: Display reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service.
  • Behavioral reports: This is where we learn how you interact with our website. We can track the route you take on our site and which links you click on.
  • Conversion reports: Conversion is the process in which you take a desired action based on a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received by you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to offer you the best possible service.

The statistics and data from Google Analytics help us achieve this goal. The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them. What data does Google Analytics store?
Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code.
This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles. Identifiers such as cookies and app instance IDs measure your interactions on our website.

Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law. The following cookies are used by Google Analytics:
Name: _ga
Value:2.1326744211.152311182994-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID.
Basically, it is used to distinguish website visitors. Expiry date: after 2 years
Name: _gid
Value:2.1687193234.152311182994-1
Purpose: The cookie is also used to distinguish website visitors.
Expiration date: after 24 hours
Name: _gat_gtag_UA_
Value: 1
Purpose: Used to reduce the request rate.
If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_. Expiry date: after 1 minute
Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service.
Other possible values ​​indicate a logout, a request, or an error. Expiry date: after 30 seconds up to one year
Name: __utma
Value:1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance.
The cookie is updated each time information is sent to Google Analytics. Expiry date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiry date: after 10 minutes
Name: __utmb
Value:3.10.1564498958
Purpose: This cookie is used to determine new sessions.
It is updated every time new data or information is sent to Google Analytics. Expiry date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors.
This is a session cookie and is only stored until you close the browser again. Expiry date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website.
This means that the cookie stores where you came to our website from. This could have been another page or an advertisement. Expiry date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data.
It is always updated when information is sent to Google Analytics. Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google continually changes its choice of cookies.

Here we show you an overview of the most important data collected with Google Analytics:

  • Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.
  • Session duration: Google refers to the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.
  • Bounce rate: A bounce is when you only view one page on our website and then leave our website again.
  • Account creation: If you create an account or place an order on our website, Google Analytics collects this data.
  • IP address: The IP address is only shown in abbreviated form so that a clear assignment is not possible.
  • Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.
  • Technical information: Technical information may include, but is not limited to, your browser type, your Internet service provider or your screen resolution.
  • Source of origin: Google Analytics or we are of course also interested in which website or advertising you came to our site from.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites.

The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics. How long and where is the data stored?
Google has its servers spread all over the world.

Most servers are located in America and therefore your data is mostly stored on American servers. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de Your data is distributed on various physical storage media.

This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service disruption at Google remains low. Google Analytics has a standardized retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available to us:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

Once the specified period has expired, the data will be deleted once a month.

This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit. How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to access, update, delete or restrict your data.

Use the Google Analytics JavaScript Opt-out Browser Add-on (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics. If you generally want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

  • Chrome: Delete, enable and manage cookies in Chrome
  • Safari: Manage cookies and site data with Safari
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: Deleting and managing cookies
  • Microsoft Edge: Deleting and managing cookies

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data.

More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311182994. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ?hl=de. Google Analytics IP anonymization
We have implemented IP address anonymization from Google Analytics on this website.

This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed. You can find more information about IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics Demographics and Interest Reports
We have turned on advertising reporting features in Google Analytics.
Demographics and interests reports include information about age, gender, and interests. This allows us to get a better picture of our users - without being able to assign this data to individual people. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad. You can stop the use of the activities and information from your Google account under “Advertising Settings” at https://adssettings.google.com/authenticated by checking the box.

Google Analytics Google signals Data protection declaration
We have activated Google signals in Google Analytics.

This will update existing Google Analytics features (advertising reporting, remarketing, cross-device reporting, and interest and demographic reporting) to receive aggregated and anonymized data from you if you have allowed personalized ads in your Google Account. The special thing about it is that it involves cross-device tracking.

This means your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. For example, Google can recognize if you view a product on our website using a smartphone and then later purchase the product using a laptop. Thanks to the activation of Google Signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offerings on other websites. Google Analytics also collects other visitor data such as location, search history, YouTube history and data about your actions on our website through Google signals.

This gives us better advertising reports and more useful information about your interests and demographics from Google. This includes your age, what language you speak, where you live or what gender you are. There are also social criteria such as your job, marital status or income. All of these features help Google Analytics define groups of people or target groups. The reports also help us to better assess your behavior, wishes and interests.

This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never individual data. You can manage or delete this data in your Google account. Facebook data protection declaration
We use selected tools from Facebook on our website.

Facebook is a social media network owned by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools enable us to offer you and people who are interested in our products and services the best possible offer. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data. What are Facebook tools?
In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. Since the term is hardly known, we have decided to just call them Facebook tools. These include, among others:

  • Facebook pixel
  • social plug-ins (such as the “Like” or “Share” button)
  • Facebook login
  • Account kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • Plugins
  • Codes
  • Specifications
  • Documentations
  • Technologies and services

Through these tools, Facebook expands services and has the opportunity to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them.

With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show users appropriate advertising, Facebook needs information about people's wishes and needs. The company is provided with information about user behavior (and contact details) on our website. This means that Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook. Facebook calls data about your behavior on our website “event data”.
These are also used for measurement and analysis services. This allows Facebook to create “campaign reports” on our behalf about the impact of our advertising campaigns. We also use analyzes to gain a better insight into how you use our services, website or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook. What data are stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook.

Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent. Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member).

Before customer data is transmitted to Facebook, so-called “hashing” takes place. This means that a data set of any size is transformed into a character string. This also serves to encrypt data. In addition to the contact details, “event data” is also transmitted.

“Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again. In order to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in other ways).

Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools we go into more detail about individual Facebook cookies. You can also find out general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?
Basically, Facebook stores data until it is no longer needed for its own services and Facebook products.

Facebook has servers around the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data. How can I delete my data or prevent data storage?
In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.
The data will only be completely deleted if you completely delete your Facebook account. This is how deleting your Facebook account works: 1) Click on Settings on the right side of Facebook.
2) Then click on “Your Facebook information” in the left column.
3) Now click “Deactivation and deletion”.
4) Now select “Delete account” and then click on “Continue and delete account”
5) Now enter your password, click on “Continue” and then on “Delete account”

The storage of the data that Facebook uses Our site receives information, among other things, via cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

  • Chrome: Delete, enable and manage cookies in Chrome
  • Safari: Manage cookies and site data with Safari
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: Deleting and managing cookies
  • Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set.
This means you can decide for each individual cookie whether you allow it or not. Facebook is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data.

You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have given you the most important information about the use and data processing of Facebook tools. If you want to find out more about how Facebook uses your data, we recommend the data policy at https://www.facebook.com/about/privacy/update. Instagram data protection declaration
We have integrated functions from Instagram on our website.

Instagram is a social media platform owned by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you access websites on our website that have an Instagram function integrated, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will therefore be processed across all Facebook companies. Below we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control data processing.

Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other. What is Instagram?
Instagram is one of the most famous social media networks worldwide.

Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users. Why do we use Instagram on our website?
Instagram is the social media platform that has really taken off in recent years.

And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why it's a matter of course for us to prepare our content in a varied manner. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalized advertising on Facebook. This means our advertisements only reach people who are really interested in our products or services. Instagram also uses the collected data for measurement and analysis purposes.

We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally. What data does Instagram store?
If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser will automatically contact Instagram's servers.

Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you make, about advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you. Facebook differentiates between customer data and event data.
We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. It is important to mention that this customer data is only transmitted to Instagram once it has been “hashed” beforehand. Hashing means turning a data set into a string. This allows you to encrypt the contact details. In addition, the above-mentioned “event data” is also transmitted. By “event data” Facebook – and consequently also Instagram – means data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data that Instagram already has from you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser.

Depending on the Instagram functions used and whether you have an Instagram account, different amounts of data are stored. We assume that data processing on Instagram works in the same way as on Facebook.
This means: if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser will send information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have looked intensively into Instagram's data processing, we cannot say exactly what data Instagram collects and stores. Below we will show you the minimum cookies that are set in your browser when you click on an Instagram function (such as a button or an Insta picture).

In our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser. These cookies were used in our test:
Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent forged requests.
However, we were unable to find out more precisely. Expiry date: after one year
Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers on and outside of Instagram.
The cookie sets a unique user ID. Expiry date: after the end of the session
Name: fbsr_311182994124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session
Name: urlgen
Value: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe311182994”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim completeness here.

Which cookies are set in each individual case depends on the embedded functions and your use of Instagram. How long and where is the data stored?
Instagram shares the information it receives between Facebook companies, with external partners and with people you connect with around the world.
Data processing takes place in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the USA. How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data.

You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you will need to permanently delete your Instagram account. Here's how Instagram account deletion works:
First, open the Instagram app.

On your profile page, go down and click on “Help Section.” Now you come to the company's website. On the website, click “Manage Account” and then click “Delete Your Account.” If you delete your account entirely, Instagram will delete posts such as your photos and status updates.
Information that other people have shared about you is not part of your account and will therefore not be deleted. As mentioned above, Instagram stores your data primarily through cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, administration always works a little differently. Here we show you the instructions for the most important browsers.

  • Chrome: Delete, enable and manage cookies in Chrome
  • Safari: Manage cookies and site data with Safari
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: Deleting and managing cookies
  • Microsoft Edge: Deleting and managing cookies

You can also generally set up your browser so that you are always informed when a cookie is to be set.
Then you can always decide individually whether you want to allow the cookie or not. Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-US Privacy Shield Framework.
This framework ensures correct data transfer between the USA and the European Union. You can find out more at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to provide you with the most important information about data processing by Instagram. You can find out more about Instagram's data policies

at https://help.instagram.com/519522125107875 Twitter data protection declaration
We have integrated functions from Twitter on our website.
These include, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short messaging service and a social media platform from Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland. To our knowledge, in the European Economic Area and Switzerland, the mere integration of the Twitter function does not mean that any personal data or data about your web activities are transferred to Twitter.

Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored and processed there. We have no influence on this data processing and bear no responsibility. As part of this data protection declaration, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from data transfer. What is Twitter?
For some, Twitter is a news service, for others it is a social media platform and for others it is a microblogging service.
All of these terms have their place and mean more or less the same thing. Both private individuals and companies use Twitter to communicate with interested people via short messages.

Twitter only allows 280 characters per message. These messages are called “tweets”. Unlike Facebook, for example, the service does not focus on expanding a network for “friends”, but rather wants to be seen as a global and open news platform. On Twitter you can also have an anonymous account and tweets can be deleted by the company on the one hand and by the users themselves on the other. Why do we use Twitter on our website?
Like many other websites and companies, we try to offer our services and communicate with our customers through various channels.

Twitter in particular has grown on us as a useful “small” news service. We constantly tweet or retweet exciting, funny or interesting content. We understand that you cannot follow each channel separately. After all, you also have something else to do. That's why we have also integrated Twitter functions on our website. You can experience our Twitter activity “on site” or come to our Twitter page via a direct link. Through the integration we want to strengthen our service and user-friendliness on our website. What data does Twitter store?
On some of our subpages you will find the built-in Twitter functions.
When you interact with Twitter content, such as clicking a button, Twitter may collect and store data. Even if you don't have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage usually happens via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter. We will now show you which cookies are set when you are not logged in to Twitter but visit a website with built-in Twitter functions.
Please consider this list as an example. We cannot guarantee completeness under any circumstances, as the choice of cookies is always changing and depends on your individual actions with the Twitter content. These cookies were used in our test:
Name: personalization_id
Value: “v1_cSJIsogU51SeE311182994”
Purpose: This cookie stores information about how you use the website and which advertisements may have brought you to Twitter.
Expiry date: after 2 years
Name: long
Value: de
Purpose: This cookie stores your default or preferred language.
Expiry date: after end of session
Name: guest_id
Value: 311182994v1%3A157132626
Purpose: This cookie is set to identify you as a guest.
Expiry date: after 2 years
Name: fm
Value: 0
Purpose: Unfortunately, we were unable to find out the purpose of this cookie.
Expiry date: after end of session
Name: external_referer
Value: 3111829942beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiry date: After 6 days
Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and is used for various Twitter advertising purposes.
Expiry date: After one year
Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately, we did not find any information about this cookie.
Expiry date: after 6 hours
Name: _twitter_sess
Value: 53D%253D–dd0248311182994-
Purpose: This cookie allows you to use functions within the Twitter website.
Expiry date: after session

end Note: Twitter also works with third parties.
That's why we also recognized the three Google Analytics cookies _ga, _gat, _gid during our test. On the one hand, Twitter uses the data collected to better understand user behavior and thus improve its own services and advertising offers, and on the other hand, the data also serves internal security measures.

How long and where is the data stored?
If Twitter collects data from other websites, it will be deleted, summarized or otherwise hidden after a maximum of 30 days.

The Twitter servers are located in various server centers in the United States. It can therefore be assumed that the data collected will be collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the data collected until it is no longer useful to the company, you delete the data or there is a statutory deletion period. How can I delete my data or prevent data storage?
Twitter repeatedly emphasizes in its data protection guidelines that it does not store data from external website visits if you or your browser are located in the European Economic Area or Switzerland.

However, if you interact with Twitter directly, Twitter will of course also store your data. If you have a Twitter account, you can manage your information by clicking “More” under the “Profile” button.

Then click on “Settings and data protection”. Here you can manage data processing individually. If you don't have a Twitter account, you can go to twitter.com and then click "Customization."
You can manage your collected data under “Individualization and data”. As mentioned above, most data is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you can only “edit” the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies again according to your wishes. Here you can find instructions for cookie management for the most popular browsers.

  • Chrome: Delete, enable and manage cookies in Chrome
  • Safari: Manage cookies and site data with Safari
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: Deleting and managing cookies
  • Microsoft Edge: Deleting and managing cookies

You can also manage your browser so that you are informed about each individual cookie.

Then you can always decide individually whether you allow a cookie or not. Twitter also uses the data for personalized advertising on and outside of Twitter.

In the settings you can switch off personalized advertising under “Individualization and data”. If you use Twitter on a browser, you can deactivate personalized advertising at http://optout.aboutads.info/?c=2&lang=EN. Twitter is an active participant in the EU-US Privacy Shield Framework.

This framework ensures correct data transfer between the USA and the European Union. You can find out more at https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO. We hope we have given you a basic overview of data processing by Twitter.

We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend that you read the Twitter privacy policy at https://twitter.com/de/privacy. LinkedIn data protection declaration
We use social plug-ins from the social media network LinkedIn, from LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, on our website.

The social plug-ins can be feeds, sharing content or linking to our LinkedIn page. The social plug-ins are clearly marked with the well-known LinkedIn logo and allow, for example, interesting content to be shared directly via our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing. By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there.

In this data protection declaration we want to inform you what data is involved, how the network uses this data and how you can manage or prevent data storage. What is LinkedIn?
LinkedIn is the largest social network for business contacts.

Unlike Facebook, for example, the company focuses exclusively on building business contacts. Companies can present services and products and establish business relationships on the platform. Many people also use LinkedIn to search for jobs or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria there are around 1.3 million. Why do we use LinkedIn on our website?
We know how busy you are.

You can't track all social media channels individually. Even if, as in our case, it would be worth it. Because we always post interesting news or reports that are worth spreading. That's why we have created the opportunity on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We view built-in social plugins as an extended service on our website. The data that LinkedIn collects also helps us to show possible advertising measures only to people who are interested in what we offer. What data does LinkedIn store?
LinkedIn does not store any personal data simply by integrating the social plug-ins.

LinkedIn calls this data generated by plugins passive impressions. However, if you click on a social plug-in, for example to share our content, the platform stores personal data as so-called “active impressions”. Regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected will be assigned to your account. Your browser establishes a direct connection to LinkedIn's servers when you interact with our plug-ins.
The company logs various usage data. In addition to your IP address, this can include, for example, registration data, device information or information about your Internet or mobile phone provider. If you access LinkedIn services via your smartphone, your location can also be determined (after you have allowed this). LinkedIn can also pass on this data in “hashed” form to third-party advertisers. Hashing means turning a data set into a string. This allows the data to be encrypted so that people can no longer be identified. Most of the data about your user behavior is stored in cookies.

These are small text files that are usually placed in your browser. Furthermore, LinkedIn can also use web beacons, pixel tags, display tags and other device recognition. Various tests also show which cookies are set when a user interacts with a social plug-in.
The data found cannot claim to be complete and only serves as an example. The following cookies were set without being logged in to LinkedIn: Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16311182994-
Purpose: The cookie is a so-called “browser ID cookie” and therefore stores your identification number (ID ).
Expiry date: After 2 years
Name: long
Value: v=2&lang=de-de
Purpose: This cookie stores your default or preferred language.
Expiry date: after end of session
Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G311182994…
Purpose: This cookie is used for routing.
Routing records how you got to LinkedIn and how you navigate through the website. Expiry date: after 24 hours
Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose: No further information could be found about this cookie.
Expiry date: after 2 minutes
Name: JSESSIONID
Value: ajax:3111829942900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiry date: after end of session
Name: bscookie
Value: “v=1&201910230812…
Purpose: This cookie is a security cookie.
LinkedIn describes it as a secure browser ID cookie. Expiry date: after 2 years
Name: fid
Value: AQHj7Ii23ZBcqAAAA…
Purpose: No further information could be found for this cookie.
Expiry date: after 7 days

Note: LinkedIn also works with third parties.

That's why we also recognized the two Google Analytics cookies _ga and _gat in our test. How long and where is the data stored?
In principle, LinkedIn retains your personal data for as long as the company considers it necessary to offer its services.

However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregated and anonymized form even after you delete your account. Once you delete your account, other people will no longer be able to see your information within a day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is necessary for legal reasons. Data that can no longer be assigned to a person remains stored even after the account is closed. The data is stored on various servers in America and probably also in Europe. How can I delete my data or prevent data storage?
You have the right to access and delete your personal data at any time.

You can manage, change, and delete your information in your LinkedIn account. You can also request a copy of your personal data from LinkedIn. To access the account information in your LinkedIn profile:
Click on your profile icon in LinkedIn and select the “Settings and privacy” section.

Now click on “Privacy” and then click “Change” in the “How LinkedIn uses your data” section. In just a short time, you can download selected data about your web activity and account history. You also have the option in your browser to prevent data processing by LinkedIn. As mentioned above, LinkedIn stores most of its data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, management works slightly differently. The instructions for the most common browsers can be found here:

  • Chrome: Delete, enable and manage cookies in Chrome
  • Safari: Manage cookies and site data with Safari
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: Deleting and managing cookies
  • Microsoft Edge: Deleting and managing cookies

You can also generally set up your browser so that you are always informed when a cookie is to be set.

Then you can always decide individually whether you want to allow the cookie or not. LinkedIn is an active participant in the EU-US Privacy Shield Framework.

This framework ensures correct data transfer between the USA and the European Union. You can find out more at https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0. We have tried to provide you with the most important information about data processing by LinkedIn. You can find out more about the data processing of the social media network LinkedIn at https://www.linkedin.com/legal/privacy-policy. YouTube data protection declaration
We have integrated YouTube videos on our website.
This means we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you access a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data is transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe. Below we would like to explain to you in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is YouTube?
On YouTube, users can watch, rate, comment and upload videos for free.

Over the last few years, YouTube has become one of the most important social media channels worldwide. So that we can display videos on our website, YouTube provides a code snippet that we have integrated into our site. Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content.

We strive to offer you the best possible user experience on our website. And of course interesting videos shouldn't be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can only show these advertisements to people who are interested in our offers. What data does YouTube store?
As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL.

If you are logged in to your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any reviews, sharing content on social media or adding it to your favorites on YouTube. If you are not signed in to a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser or app.
For example, your preferred language setting is retained. But much interaction data cannot be stored because fewer cookies are set. In the following list we show cookies that were set in the browser in a test.
On the one hand, we show cookies that are set without a logged in YouTube account. On the other hand, we show cookies that are set when the account is logged in. The list cannot claim to be complete because user data always depends on interactions on YouTube. Name: YSC
Value: b9-CV6ojI5Y311182994-1
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after end of session
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID.
Google receives statistics about how you use YouTube videos on our website via PREF. Expiry date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the user's bandwidth on our websites (with built-in YouTube video).
Expiry date: after 8 months
Other cookies that are set when you are logged in with your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7311182994-
Purpose: This cookie is used to create a profile about your interests.
The data is used for personalized advertisements. Expiry date: after 2 years
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services.
CONSENT also serves security purposes to check users and protect user data from unauthorized attacks. Expiry date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests.
This data helps to display personalized advertising. Expiry date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login data.
Expiry date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device.
It is used to create a profile about your interests. Expiry date: after 2 years
Name: SID
Value: oQfNKjAsI311182994-
Purpose: This cookie stores your Google account ID and your last login time in a digitally signed and encrypted form.
Expiry date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?
The data that YouTube receives and processes from you is stored on Google servers.

Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation. Google stores the data collected for different lengths of time.

You can delete some data at any time, others are automatically deleted after a limited period of time, and others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account remains stored until you delete it. Even if you're not signed in to a Google Account, you can delete some data associated with your device, browser, or app. How can I delete my data or prevent data storage?
In principle, you can delete data in your Google account manually.

With the automatic deletion function of location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision. Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate Google cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

  • Chrome: Delete, enable and manage cookies in Chrome
  • Safari: Manage cookies and site data with Safari
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: Deleting and managing cookies
  • Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set.

This means you can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common data protection declaration.

If you would like to find out more about how your data is handled, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de. XING data protection declaration
We use social plugins from the social media network Xing, the company Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany, on our website.

These functions allow you, for example, to share content on Xing directly via our website, log in via Xing or follow interesting content. You can recognize the plug-ins by the company name or the Xing logo. If you access a website that uses a Xing plug-in, data can be transmitted to the “Xing servers”, stored and evaluated. In this data protection declaration we want to inform you about what data is involved and how you can manage or prevent this data storage. What is Xing?
Xing is a social network with headquarters in Hamburg.

The company specializes in managing professional contacts. This means that, unlike other networks, Xing is primarily about professional networking. The platform is often used for job hunting or to find employees for your own company. Xing also offers interesting content on various professional topics. The global counterpart to this is the American company LinkedIn. Why do we use Xing on our website?
There is now a flood of social media channels and we are well aware that your time is very valuable.

Not every company's social media channel can be scrutinized closely. That's why we want to make your life as easy as possible so that you can share or follow interesting content directly via our website on Xing. With such “social plug-ins” we expand our service on our website. In addition, the data collected by Xing helps us to carry out targeted advertising measures on the platform. This means that our service is only shown to people who are really interested in it. What data does Xing store?
Xing offers the share button, the follow button and the log-in button as plug-ins for websites.
As soon as you open a page where a Xing social plug-in is installed, your browser connects to servers in a data center used by Xing. In the case of the share button - according to Xing - no data should be stored that could be directly related to a person. In particular, Xing does not store your IP address. Furthermore, no cookies are set in connection with the share button. This means that no evaluation of your user behavior takes place. Further information can be found at https://www.xing.com/app/share%3Fop%3Ddata_protection. With the other Xing plug-ins, cookies are only set in your browser when you interact with the plug-in or click on it.

Personal data such as your IP address, browser data, date and time of your page access on Xing can be stored here.
If you have a XING account and are logged in, collected data will be assigned to your personal account and the data stored therein. The following cookies are set in your browser when you click on the follow or log-in button and are not yet logged in to Xing.
Please note that this is an exemplary list and we cannot claim to be complete: Name: AMCVS_0894FF2554F733210A4C98C6%40AdobeOrg
Value: 1
Purpose: This cookie is used to create and store identifications of website visitors.
Expiry date: after end of session
Name: c_
Value: 157c609dc9fe7d7ff56064c6de87b019311182994-8
Purpose: We were unable to find out any further information about this cookie.
Expiry date: after one day
Name: prevPage
Value: wbm%2FWelcome%2Flogin
Purpose: This cookie stores the URL of the previous website that you visited.
Expiry date: after 30 minutes
Name: s_cc
Value: true
Purpose: This Adobe Site Catalyst cookie determines whether cookies are generally activated in the browser.
Expiry date: after session end
Name: s_fid
Value: 6897CDCD1013221C-39DDACC982217CD1311182994-2
Purpose: This cookie is used to identify a unique visitor.
Expiry date: after 5 years
Name: visitor_id
Value: fe59fbe5-e9c6-4fca-8776-30d0c1a89c32
Purpose: The visitor cookie contains a unique visitor ID and the unique identifier for your account.
Expiry date: after 2 years
Name:_session_id
Value: 533a0a6641df82b46383da06ea0e84e7311182994-2
Purpose: This cookie creates a temporary session ID that is used as an in-session user ID.
The cookie is absolutely necessary to provide the functions of Xing. Expiry date: after the end of the session

As soon as you are logged in to Xing or are a member, further personal data will definitely be collected, processed and stored.

Xing also passes on personal data to third parties if this is necessary to fulfill its own business purposes, if you have given your consent or if there is a legal obligation. How long and where is the data stored?
Xing stores the data on various servers in various data centers.

The company stores this data until you delete the data or until you delete a user account. Of course, this only affects users who are already Xing members. How can I delete my data or prevent data storage?
You have the right to access and delete your personal data at any time. Even if you are not a Xing member, you can prevent possible data processing via your browser or manage it according to your wishes. Most data is stored via cookies. Depending on which browser you have, management works slightly differently. The instructions for the most common browsers can be found here:

  • Chrome: Delete, enable and manage cookies in Chrome
  • Safari: Manage cookies and site data with Safari
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: Deleting and managing cookies
  • Microsoft Edge: Deleting and managing cookies

You can also generally set up your browser so that you are always informed when a cookie is to be set.

Then you can always decide individually whether you want to allow the cookie or not. We have tried to provide you with the most important information about data processing by Xing.

You can find out more about data processing by the social media network Xing at https://privacy.xing.com/de/datenschutzerklaerung. Source: Created with AdSimple’s Privacy Generator